Social Media Monitoring

Social media have changed the fundamentals of online communications. A manageable media landscape turned into a manifold and motley network of sources and services that are closely linked to each other. This opens entirely new options and opportunities for companies and their customers, business partners and the public in terms of communication.

Never has it been that easy to get direct feedback on products, brands, the company itself and its employees, in particular as individual issues are showing an extremely fast development in social media. However, one has to live with the fact that opinions do not always turn out as positive as one may wish.

It is therefore the more important to have an eye for the Web’s trends and fads. For some time, altares has been recognising the importance of social networks and has been offering comprehensive and advanced monitoring services for Facebook, Twitter, blogs, forums and various other Web 2.0 services. We lay emphasis on the quality of our analysis – with the large number of hits from social media sites in mind, it is essential to filter out the noteworthy. This is precisely what altares Mediamonitoring stands for, as an experienced and at the same time innovative company.

Our services in detail

Monitoring & Alerts

We monitor the social web and sort out the hits that are relevant for you – whether they affect your corporate communications, products or marketing campaigns. On demand, we monitor issues and keywords around the clock and notify you immediately, to allow you to react promptly.

Management Reports

We create meaningful reports for you based on a comprehensive monitoring system based on predefined issues (such as company and product mentions or relevant issues from the fields of business, politics and society). Our management reports can complement the ongoing monitoring or process past issues, going back up to one year.

Social Media Intervention

In the case of the emergence of problematic issues, we offer individual and active issue management in the field of social media based on personal consultations with you. Our service includes the close coordination of key message and wording, a transparent participation in ongoing discussions of the Web 2.0 keeping the urgency of the issues in mind and of course continuous reporting to you about the course of the discussion.

Monitoring packages for events, campaigns & more

For the most important monitoring events we have prepared perfectly tailored packages of monitoring services. If you want to test the effect of external events such as fairs, AGMs or press conferences or want to optimise the effectiveness of your new marketing campaign by looking into the feedback from the Web, the carefully matched compilation of monitoring, reporting and analysis will offer you perfect support.

Tip: To learn how to use social media in a profitable way, click here.