Media resonance analysis

We understand the topical field of media resonance as an important tool to control Public Relations work. We analyse your presence in the media or the reporting on certain issues or your competition. Our media resonance analysis will permit you the targeted assessment and planning of your communications strategy by offering a break-up of differentiated results of the media monitoring. You will be able to swiftly recognise trends and issue developments by means of a meaningful and effective assessment of PR, supplied both by texts and numerous individual charts – and can thus react to the challenges at an early stage by triggering real-time issue management.

We supply you with solid results you can use as a basis for decision-making processes and for the optimisation of your communications work. We will determine the selection of contents and the design and form of each analysis in a dialogue together with you to assure we meet your individual interests. After a detailed briefing, we will develop a code book based on your analysis needs for the systematic examination and evaluation of your media resonance.

Our customised analysis is available in weekly, monthly or yearly rhythms or whenever else you require them.